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Privacy Policy

1. DATA CONTROLLER

NOVANTUM SIA is the data controller responsible for your personal data.

  • Company Registration No: 40203703421
  • Registered Address: Saknu str. 5-58, Liepaja, Latvia
  • Email: support@theluvio.com

2. THE DATA WE COLLECT

We collect and process personal information to provide our services and comply with legal obligations:

  • Identity Data: Name, surname.
  • Contact Data: Email address, phone number, billing address, and shipping address.
  • Financial Data: Payment details (processed through secure third-party providers; we do not store your complete credit card information).
  • Technical Data: IP address, browser type, and location data (required for tax compliance).
  • Order History: Details about products you have purchased from us.

3. HOW AND WHY WE USE YOUR DATA

We process your data based on the following legal grounds:

  • Contract Fulfillment: To process your order, manage payments, and arrange delivery through our partners.
  • Legal Compliance: To comply with EU VAT (One-Stop Shop – OSS) regulations, which require us to verify and document your country of residence to apply the correct tax rate.
  • Legitimate Interests: To improve our Site, prevent fraud, and provide customer support.
  • Consent: For marketing communications (newsletters), provided you have opted in.

4. SHARING YOUR PERSONAL DATA

To fulfill our service, we share your data with trusted third parties:

  • Fulfillment & Supply Partners: As a curated marketplace, we share your name, shipping address, and phone number with our European manufacturing partners (via the Hertwill platform) solely to ship the products directly to you.
  • Logistics Companies: DPD, DHL, FedEx, and other couriers involved in delivery.
  • Payment Processors: Stripe/PayPal to ensure secure transactions.
  • IT & Analytics: Our website hosting and analytics providers (e.g., Google Analytics).

Note: All our primary manufacturing partners are located within the European Economic Area (EEA), ensuring high standards of data protection.

5. DATA TRANSFERS OUTSIDE THE EEA

While we focus on European-made products, some service providers (e.g., email marketing tools or analytics) may process data outside the EEA. In such cases, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place.

6. DATA RETENTION

We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements (e.g., retaining invoices for 7-10 years in accordance with Latvian tax law).

7. YOUR LEGAL RIGHTS

Under the GDPR, you have the following rights:

  • Access: Request a copy of the data we hold about you.
  • Correction: Request correction of inaccurate data.
  • Erasure: Request the deletion of your data (where applicable).
  • Object/Restrict: Object to processing for direct marketing.
  • Data Portability: Request the transfer of your data to another service.
  • Withdraw Consent: At any time for marketing purposes.

To exercise these rights, please get in touch with us at support@theluvio.com.

8. COOKIES

We use cookies to enhance your browsing experience. You can manage your cookie preferences through our website’s cookie banner or your browser settings.

9. COMPLAINTS

If you have concerns about our data processing, please get in touch with us first. You also have the right to file a complaint with the Latvian Data State Inspectorate (Datu valsts inspekcija) or your local data protection authority.

10. UPDATES

We may update this policy periodically. The latest version will always be posted on this page with the “Effective Date” updated.